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Author: Sasoon Lee

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Tariff Shockwaves: How Smart Brands Are Turning Crisis into Competitive Advantage

Why the Tariff Debate Is More Than Just Taxes—And What You Should Be Doing Now For apparel brands and retailers, tariffs are the latest in a long line of external pressures, forcing businesses to rethink how and where they manufacture. The…

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Beyond Strategy: Why Consulting Must Evolve from PowerPoints to Execution

How Gary Smith is Challenging the Traditional Consulting Model with a Hands-On Approach For decades, companies have turned to elite consulting firms to help them solve complex business problems. The appeal is obvious—top-tier talent, cutting-edge frameworks, and deep analytical rigor. But…

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