For companies in the food and consumer goods (CPG) industries, growth isn’t just about selling more—it’s about managing razor-thin margins, navigating complex supply chains, and adapting to evolving consumer preferences. Many businesses struggle to scale efficiently, facing unexpected operational roadblocks that cut into profits. This is where Kasia Feng’s expertise makes a difference.
Kasia is more than just a strategy consultant. With best-in-class experience from Ernst & Young, an NYU Stern MBA, and deep expertise in data-driven analysis, she has advised executive teams across industries. But beyond advising, she executes. Her hands-on approach ensures that companies don’t just receive expert strategies—they see measurable results in efficiency, cost savings, and sustainable growth.
Why Food & Consumer Goods Companies Need More Than Just Strategy
Unlike tech or service-based industries, food & CPG businesses have unique challenges:
- Supply Chain Risks – Sourcing disruptions, compliance issues, and logistics challenges.
- Scaling Pains – Managing distribution channels, manufacturing, and inventory at scale.
- Hidden Costs – Margins are tight, and operational inefficiencies can significantly impact profitability.
Kasia specializes in guiding businesses through these challenges by:
- Optimizing Supplier Negotiations – Securing better contracts and lowering procurement costs.
- Streamlining Costs & Securing Supply Chains – Reducing bottlenecks and improving logistics.
- Scaling with Precision – Aligning business growth with shifting consumer demands and industry regulations.
- Reengineering Operations – Helping companies develop cost-effective systems that support sustained expansion.
Her expertise spans beauty products, consumer electronics market entry, and food businesses—whether B2B manufacturers, B2C brands, or even developing B2B2C strategies that enhance profitability.
Case in point:
Case Study 1: Direct-to-Source Dairy Procurement for a Leading Meal-Kit Provider
A top U.S. meal-kit provider had successfully established direct sourcing for protein and produce, but dairy remained an untapped opportunity. By reverse-engineering supplier lists from distributors and conducting extensive research, a comprehensive outreach strategy was developed. Direct negotiations with manufacturers secured large-volume commitments at pre-set prices, reducing reliance on intermediaries while maintaining necessary processing partnerships. This initiative standardized procurement negotiations, lowered costs, and improved payment terms, delivering direct bottom-line impact.
Case Study 2: Supply Chain Tech Migration for a Specialty Meal-Kit Brand
After being acquired by a leading global meal-kit provider, a specialty meal-kit brand continued using its homegrown supply chain management system, creating inefficiencies and limiting cost-saving opportunities within the parent company. A rapid three-month migration plan was developed to fully deprecate the legacy platform. Engineering, Procurement, and Manufacturing leadership were aligned by quantifying the efficiency and cost benefits. Through frequent steering committees, the migration was executed successfully, unlocking product growth, improving data accuracy, reducing packaging costs, and enabling menu expansion and new product launches.
The SEA Advantage: Industry-Specific SME Consulting That Delivers Results
SEA understands that generic consulting doesn’t work in industries as dynamic as food & consumer goods. That’s why SEA partners with specialized SME consultants like Kasia—experts who deeply understand market nuances and can help businesses scale profitably without unnecessary risk.
How SEA Helps Businesses in Food & CPG:
- Embedding Execution-Focused Consultants – Ensuring solutions are implemented, not just planned.
- Providing Industry-Specific Expertise – Matching businesses with consultants who understand their unique challenges.
- Optimizing Costs & Operational Efficiencies – Helping companies scale while improving profitability.
Final Takeaways: The Kasia Feng Approach to Food & CPG Growth
For executives looking to expand in the food & consumer goods space, Kasia’s approach provides a clear framework for success:
- Industry Expertise is Non-Negotiable – Food & CPG companies need consultants who understand their operational realities.
- Execution Matters More Than Ideas – Strategies must be actionable and drive measurable impact.
- Scaling Must Be Efficient – Growth should align with market demand, supply chain readiness, and operational capacity.
- Negotiation is a Key Lever – Favorable terms with suppliers and partners can improve margins from day one.
Scaling for Success Starts with Execution
Kasia’s ability to bridge strategy, operations, and execution sets her apart. Her partnership with SEA reinforces the importance of having the right expert to guide growth-stage companies in the food & CPG industries. For businesses looking to scale smarter, optimize operations, and drive lasting profitability, SEA’s SME consulting model—led by industry-focused experts like Kasia—delivers the competitive edge.
